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CHAPTER 1

THE BEGINNING

Founder Ahmed Al-Aradi registered Chiba at the Chamber of Commerce in Januari 2014 from that moment the Chiba journey started, ideas and designs became paper patterns for our majestic shirt and dreams became reality at an Atelier in Casablanca, Morocco where we produced our first capsule collection of 12 pieces.

CHAPTER 2

FIRST CHIBA BIKER

After many days and countless hours of sourcing the right fabrics and materials we were finally able to sample our very first biker in March 2015, after many samples and a lot of flights back and forth to the factory our vision finally became reality and we proudly released our first biker jacket collection in July '15

CHAPTER 3

CELEBS

All of us at Chiba are fans of Chris Brown and we listen to his albums frequently. During our breaks we sometimes have convos about our dreams/future plans and the funny thing is we spoke about CB wearing our clothing in the beginning of 2015. What began as a thought became reality, we spoke this moment into existence. A year later in the Summer of 2016 CB was in Amsterdam and we had the chance to dress him for his show at the Ziggo Dome Amsterdam and for the afterparty at Club Blu in Rotterdam.

CHAPTER 4

POP-UP STORE

We opened our first holiday pop-up store in Amsterdam at the Gerard Doustraat. We held a special showcase event for the Spring Summer 18 collection and of course during the holidays we made sure we got every one covered when it came to the gifts for Christmas.

CHAPTER 5

Chiba x Dwayne

In 2018 Ahmed Al Aradi and long time friend Dwayne Zandvliet (Youtuber) combined forces because they been sharing the mutual love for fashion since high school. Together they flew to Casablanca Morocco and created a range of 16 pieces in color ways and silhouettes they love the most.

CHAPTER 6

RIRI Partnership

We've been producing our biker jackets with the excellent RIRI zippers since '15 and after 8 collections RIRI made a mold for us with Chiba debossed in their famous Flach puller which is a major milestone for us as a brand. 

CHAPTER 7

The Chiba Store

6 years later..
Blood, sweat and tears..
A lot of ups and downs..

The opening of our first store located at the Stadhuisstraat 105 in the city where it al started - Lelystad.